Tag: dkny

Augmented reality campaign from DKNY brings art and tech together

Julie Campbell
DKNY Augmented reality

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan side. The building that supported the billboard was purchased by Abercrombie & Fitch…

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Social media is very fashionable these days…

L. Green
Social Media Fashion

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

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