Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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U.S. Post Office doesn’t have much faith in QR discount campaign

US Post Office QR Code Discount

As mobile technology continues to bridge the gap between the online and offline world, a new use for QR codes has been found. Last month, The U.S. Postal Service proposed a program that would offer commercial mailers a discount if they used QR codes in their postage. The proposal has been approved by the Postal Regulatory Commission, and will be put into effect beginning July 1st of this year. The Postal Service is among one of the first governmental organizations to encourage the use of QR codes. Commercial mailers making…

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