Mobile commerce integrates with in-store experience

mobile commerce trends

Digital storefronts are becoming increasingly common as shoppers carry their smartphones with them. One of the oldest department store in the United States, Nordstrom, is far from staying in the past, as it has introduced digital storefronts in order to keep up with the mobile commerce expectations of smartphone carrying customers. The store has been witness to many changes in shopping behaviors and has survived by keeping up. According to Blake Nordstrom, the president of the company, the retailer has seen the experience that it provides as being similar to…

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