The Evolution of Marketing: From Traditional to Digital

digital marketing and the key advantages1

In the ever-evolving landscape of marketing, the transition from traditional strategies to digital approaches marks a significant turning point. With over a decade of experience in the field, I’ve witnessed firsthand the seismic shifts in how businesses connect with their audience. This evolution has been especially pronounced in specialized fields like legal marketing, where adapting to digital trends is not just advantageous but essential. The Roots of Marketing: Traditional Approaches The Era of Print and Broadcast Traditional marketing, rooted in print ads, billboards, TV commercials, and radio spots, dominated the…

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How Can You Leverage Digital Paid Advertising to Boost Your Sales?

Running a business may sound like child’s play but there are a plethora of vantage points. Among all other business orientations, promotions and marketing are two imperative that pave the way to success. You might have thought that you are serving the top-notch and effective quality product which can allure the customers with a blink of an eye, then you might be lacking somewhere. The real-time scenario of the market depicts that without exhibiting or promoting your product, you will fail to grab a solid customer base. Advertisement through the…

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Six Essential Measures to Boost a Website’s Performance and Visibility

Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…

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Why Do Companies Disregard Marketing?

marketing

If we take a look at most business owners out there, it is clear that most do not actually understand digital marketing. This is due to the fact that we are naturally inclined to focus on results. Many business owners do not actually have the knowledge that is needed to understand the advantages associated with marketing. They do not visit blogs like Blogging Tub and they just focus on sales. Unfortunately, most business owners care just about profits. They might be experts at their job but you can create the…

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Amazon mobile video ads to challenge Facebook and Google

Amazon mobile video ads - smartphone - play button

Amazon wants a piece of the digital advertising marketing space that’s currently dominated by Facebook and Google. A new form of Amazon mobile video ads is to be introduced to the eCommerce giant’s smartphone shopping app. Amazon reportedly intends to sell video spots on its mCommerce platform. Amazon has been testing the ads on the iOS platform and plans to rollout a test for Android later this year. For several months, the Amazon mobile video ads have been on Apple’s iOS platform, according to people who are familiar with the…

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