Running a business may sound like child’s play but there are a plethora of vantage points. Among all other business orientations, promotions and marketing are two imperative that pave the way to success. You might have thought that you are serving the top-notch and effective quality product which can allure the customers with a blink of an eye, then you might be lacking somewhere. The real-time scenario of the market depicts that without exhibiting or promoting your product, you will fail to grab a solid customer base. Advertisement through the…
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Six Essential Measures to Boost a Website’s Performance and Visibility
Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…
Read MoreWhy Do Companies Disregard Marketing?
If we take a look at most business owners out there, it is clear that most do not actually understand digital marketing. This is due to the fact that we are naturally inclined to focus on results. Many business owners do not actually have the knowledge that is needed to understand the advantages associated with marketing. They do not visit blogs like Blogging Tub and they just focus on sales. Unfortunately, most business owners care just about profits. They might be experts at their job but you can create the…
Read MoreAmazon mobile video ads to challenge Facebook and Google
Amazon wants a piece of the digital advertising marketing space that’s currently dominated by Facebook and Google. A new form of Amazon mobile video ads is to be introduced to the eCommerce giant’s smartphone shopping app. Amazon reportedly intends to sell video spots on its mCommerce platform. Amazon has been testing the ads on the iOS platform and plans to rollout a test for Android later this year. For several months, the Amazon mobile video ads have been on Apple’s iOS platform, according to people who are familiar with the…
Read MoreMobile marketing spend now dominates the digital advertising sphere
A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…
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