Why Do Companies Disregard Marketing?

marketing

If we take a look at most business owners out there, it is clear that most do not actually understand digital marketing. This is due to the fact that we are naturally inclined to focus on results. Many business owners do not actually have the knowledge that is needed to understand the advantages associated with marketing. They do not visit blogs like Blogging Tub and they just focus on sales. Unfortunately, most business owners care just about profits. They might be experts at their job but you can create the…

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Amazon mobile video ads to challenge Facebook and Google

Amazon mobile video ads - smartphone - play button

Amazon wants a piece of the digital advertising marketing space that’s currently dominated by Facebook and Google. A new form of Amazon mobile video ads is to be introduced to the eCommerce giant’s smartphone shopping app. Amazon reportedly intends to sell video spots on its mCommerce platform. Amazon has been testing the ads on the iOS platform and plans to rollout a test for Android later this year. For several months, the Amazon mobile video ads have been on Apple’s iOS platform, according to people who are familiar with the…

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Mobile marketing spend now dominates the digital advertising sphere

dropshipping business

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…

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Mobile ads are now more expensive than desktop advertisements

mobile ads spending marketing

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

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