Increase in smartphones will cause growth in mobile marketing budgets this year

M-Commerce growth

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

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Aprimo boosts mobile integration services for digital marketers

SMS Mobile Marketing

Aprimo has announced that they will be releasing a new Aprimo Marketing Studio On Demand (AMS On Demand) Mobile Marketing module that will give digital marketers the capability to include tightly integrated SMS (text messaging) to their campaigns. The cloud-based integrated software company is a global leader in its market, and this new offering will allow its clients to initiate an SMS campaign within a few direct steps – from creation to launching and from tracking and measuring – using the most recent update to the platform for AMS On…

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