In 2016, the Indian population is expected to take on smartphone based shopping with a vengeance. According to a recent study that has been published jointly by Grant Thornton and the Associated Chambers of Commerce and Industry of India, online purchases made over mobile commerce will break the 40 million mark by the close of next year. Comparatively speaking, the current level is believed to be around 30 million mobile device users. As a whole, the e-commerce market growth rate is expected to grow at a compound annual growth rate…
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