Native mobile ads will make up 63 percent of display advertising over the channel

Mobile ads study Marketing app downloads

The results of a study by the IHS and Facebook showed this will be the case by the year 2020. A recent Facebook and IHS study revealed statistics and forecasts with regards to the use of mobile ads and showed that they will be making up 63 percent of display advertising by 2020. This prediction was made based on the stats collected through the Audience Network at Facebook. The mobile ads trends report predicted that over the next four years, media buyers will be spending $84.5 billion on advertising over…

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