digital advertising Archives

US Department of Justice sues Google over anticompetitive digital marketing

01/27/202301/25/2023 Stephanie Beck

The lawsuit accuses the tech giant of using its ad dominance in a way that works against competition. The US Department of Justice and several states across the country have filed a lawsuit against Google, accusing the company of using its dominance in digital marketing in a way that is harmful to competition. The government has said that Google’s dominance plans are to “neutralize or eliminate” rivals. Google has been accused of establishing a digital marketing strategy that asserts its dominance in a way that will “neutralize or eliminate” competitors…

How Can You Leverage Digital Paid Advertising to Boost Your Sales?

11/15/2021 Guest Post

Running a business may sound like child’s play but there are a plethora of vantage points. Among all other business orientations, promotions and marketing are two imperative that pave the way to success. You might have thought that you are serving the top-notch and effective quality product which can allure the customers with a blink of an eye, then you might be lacking somewhere. The real-time scenario of the market depicts that without exhibiting or promoting your product, you will fail to grab a solid customer base. Advertisement through the…

Mobile marketing spend now dominates the digital advertising sphere

04/28/201704/26/2017 Sam Lambert

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came to advertising. This was the first time advertising over that channel represented…

Mobile marketing drives digital ad spend skyward

12/12/201412/09/2014 Stephanie Beck

As a growing number of consumers look to smartphones and tablets advertisers will soon spend as much on computing devices as TV. According to the results of recent study conducted by the media research unit of Interpublic Group of Cos, Magna Global, mobile marketing is going to be an important driver of spending on digital advertising. This will cause spending over digital channels to rise by 15 percent, by the end of next year. Social media campaigns and mobile marketing will also send this spending even higher, to the point…