Dick's Sporting Goods Archives

Snapchat Adidas mobile game lets players buy special baseball cleats

10/11/201910/11/2019 L. Green

Snapchat Adidas mobile game - Image of Adizero Red Adidas Shoes

Adidas partners with Snapchat and Dick’s Sporting Goods to launch a shoppable 8-bit mobile game. The Snapchat Adidas mobile game, called “Baseball’s Next Level,” is an 8-bit mobile game available on the social app. The game, which is the result of a partnership between the German sportswear giant, the social app, and the American sporting goods retail company, lets Snapchat users play as MLB athletes and each of those athletes are wearing their own limited-edition cleats from the Adidas 8-bit collection. Snapchat users can purchase the shoes directly within the…

Mobile commerce performance by Dick’s Sporting Goods yo-yos from week to week

03/13/201403/11/2014 Jennifer Goula

The retailer has been drawing some significant attention to itself, of late, but its mcommerce results are inconsistent. When it comes to solid mobile commerce performance, every fraction of a second counts, and this message has never been more clear than in the example of the smartphone friendly website from Dick’s Sporting Goods. According to the mcommerce statistics from Keynote Systems, Dick’s has not been all that consistent. The importance of consistent strong performance in mobile commerce retail websites is very important. Even part of a second can make the…

Mobile commerce performance at Dick’s Sporting Goods improves

04/08/201304/06/2013 Jorge Gonzalez

The retailer slashed 8 pages from its smartphone friendly site and reduced its load time by a second. According to the latest weekly report from Keynote Systems, Dick’s Sporting Goods has made some important mobile commerce website improvements that have considerably helped its performance. The Keynote report said that the retailer has made a number of reductions and is headed in the right direction. For the week of the report, the mobile commerce website was able to bring its page load time down to 12.13 seconds, said Keynote. This was…

Mobile marketing with QR codes are taking over the ad biz

03/24/2011 L. Green

Big name companies are bringing QR Codes to mainstream advertising. Several businesses are now utilizing this new technology to grab potential mobile customers. Home Depot, Bed Bath and Beyond, Thwapr, HBO and Dick’s Sporting Goods, are just a few of the companies that have integrated QR Codes into commercials, mailed advertisements and movies. Marketing has another avenue now; beside the normal television, or radio spot. QR Codes are starting to burst onto the scene everywhere lately. A survey shows that in the last six months of 2010, the scanning of…