If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets next year than they will on advertising aimed at desktop users. This…
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