A growing number of companies around the world are using QR codes to connect the digital and physical worlds. When scanned, they take users to mobile sites set up to provide consumers with a dynamic experience. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable for businesses looking for an edge in the robust mobile marketing industry. The codes are not technically new. They were developed in 1994 by Japanese based Denso Wave Inc., a subsidiary of Toyota.…
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Will the new iQR Code take the spotlight?
QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…
Read MoreQR Code – The Making
First, let’s begin with the name – QR code, a registered trademark of Denso Wave Inc. Though Denso Wave, a subsidiary of Toyota, has a patent they have chosen not to enforce giving way to endless forms of application. They invented this two dimensional code back in 1994 as a smarter tracking system for auto parts in the vehicle manufacturing industry. This turned out to be so much more efficient, opposed to bar codes, due to the compact nature and the ability to relay ten times more information. Bar code…
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