QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…
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Tips on getting your resume noticed
Mobile technology is undoubtedly becoming a dominant force in the world of advertising. Smart phones and other mobile devices are allowing people to conduct business from wherever they are at any moment. Even a global economic recession could not hinder the spread of mobile technology and today more people are using it than ever before. As the technology becomes more mainstream, these people are asking “What else can it do?” QR codes are one of the marvels of the mobile industry. Originally developed in Japan as a way for companies…
Read MoreQR codes have a need for speed
On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…
Read MoreQR Codes and Mobile Marketing Trends
QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…
Read MoreThe proof is in the growth!
A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…
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