Progenitor of QR codes releases new guide to help people understand how to use the technology

Mobile Marketing QR Codes

Though QR codes have only recently been getting a great deal of attention, they are not a new technology. The codes were first developed in Japan by Denso Wave, a subsidiary of Toyota. The company designed QR codes as a way to efficiently keep track of inventory. When Japanese marketers got hold of the barcodes, however, they found that they could create interactive advertisements with the codes. Today, QR codes are nearly everywhere in Japan, but fairly rare in Western societies. Though the codes are now becoming famous in the…

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Denso announces the release of a new free QR code guide

QR Code Report

DENSO Wave Incorporated’s sales branch in the United States, DENSO ADC, which first created the QR Code®, has announced the release of a new guide called “QR Code Essentials,” which it has made available for free. Senior manager John Doran, of the DENSO Sales California Inc. Commercial and Industrial Systems, said that from the time that these codes were first introduced in 1994, it has come to play an important part in virtually every industry in which barcodes are used. He went on to explain that as they have become…

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