Innovega pushing the boundaries of augmented reality

Augmented Reality Glasses Sample

Innovega could deliver on promise made by Google The hype surrounding augmented reality has yet to die down, at least in regards to the technology’s use in applications and for entertainment. Wearable augmented reality systems, on the other hand, have lost some of the appeal they had with consumers in early 2012. Google’s Project Glass has gone from augmented reality champion to perhaps not supporting the interactive technology at all. While Google’s apparent misstep with augmented reality may have burned some consumers, technology startup Innovega believes it can deliver on…

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Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

QR Code Contest

People in cities across the country started to notice signs being posted as of last Thursday, which challenged them to take part in a task by the Defense Advanced Research Projects Agency, for the chance to win $40,000. They encouraged mobile phone users to be the first to locate and report the special QR codes that are found throughout the country. The signs with these barcodes were left in prominent public display until Sunday afternoon. In order to qualify for a chance to win the grand prize, individuals (other than…

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DARPA throws support behind augmented reality contact lenses from Innovega

Augmented Reality contact lens

Augmented reality may be the future of marketing, but that is not the only use for the technology. In recent years, augmented reality has advanced at a rapid pace. Technology developers have made major strides in taking the technology from the regions of novelty to the realm of practicality. These efforts have not gone unnoticed by the U.S. government. The Defense Advanced Research Projects Agency (DARPA) has begun investing in a new project from Innovega, a Washington-based technology developer. Innovega specializes in high-tech eyewear. The company has created a new…

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