Mobile commerce report shows it is increasing in popularity, while social falls

Mobile Commerce sales

IBM research indicates that in Q2 2012, smartphone shopping continued to climb. A new report issued by IBM has shown that mobile commerce has continued its upward climb through the second quarter of this year, while social media generated retail sales have taken a noticeable dip. The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2. During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index…

Read More