QR Code Press

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

01/14/201201/14/2012 John Montgallo

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

New analytic platform for QR codes and other mobile barcodes could become a useful tool for small businesses

10/19/201110/20/2011 John Montgallo

Codeascope, a new mobile barcode startup, has announced the launch of its first analytics and management platform. The platform allows users to create a variety of barcode and other datamatrix tags. The creators of the platform have put emphasis on QR codes, as they are becoming quite popular in the marketing world. The thing that sets Codeascope apart from other analytic and management tools is that it is completely free, allowing users from all walks of life and industry to make use of QR codes and track their performance. Since…