datamatrix codes Archives

Competitrack report shows QR codes’ rise to stardom in 2011

03/03/201203/02/2012 Stephen Vagus

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

AT&T adopts conventional QR codes, pushes their own proprietary codes aside

07/18/2011 Stephen Vagus

Proprietary datamatrix codes can be very alluring for big businesses. Such codes allow for a certain level of exclusivity among consumers and advertisers. Most companies investing in proprietary codes often develop their own code scanning application for mobile devices, as the codes cannot be deciphered any other way. AT&T has been an advocate of proprietary mobile barcodes for just over a year now, and the company is beginning to see the problem with their approach to mobile marketing. In the world of mobile marketing, QR codes reign supreme. This is…

New QR Code analytics platform released

02/17/2011 Jesse Collins

Mobile Tag, a leader in both 2d and 1d barcode marketing solutions, have debuted their latest universal platform for NFC TAG management. Having spent two years in development, this platform is being tailored to help businesses manage the tags, such as QR codes, used in their communication campaigns. The platform will let businesses configure the different aspects of QR codes and other barcodes. They will be able to link 1d barcodes (UPC and EAN) to online content and make them function much the same way as QR codes. Businesses will…