Danone baby formula QR codes offer parents improved transparency

Baby formula QR codes - baby with bottle

The new barcoding service will show consumers the entire journey of several product brands. Danone recently unveiled a new system of baby formula QR codes. The goal of the new digitally enabled feature is to offer shoppers a way to understand precisely where the product came from. The company is seeking to improve its “farm to fork” journey transparency in several of its brands. Among the brands that will benefit from the baby formula QR codes include Nutrilon, Aptamil, Laboratoire Gallia, and Karicare. Consumers can use their smartphone cameras to…

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