Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…
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Cyber Monday mobile commerce concerns different between US and UK consumers
A survey conducted by Tripwire showed that location made a large difference regarding smartphone shopping. Compliance management and risk based security solutions provider, Tripwire, Inc., has released the results of its survey on Cyber Monday mobile commerce and the impact of mobile security on holiday shopping. This research was conducted with the participation of 1,400 American and British consumers. The study, itself, was held by OnePoll and Dimensional Research. They surveyed the consumers in the United Kingdom and the United States in order to help to understand opinions and behaviors…
Read MoreMobile commerce study shows over 400 percent retail increase on Cyber Monday
Research shows sales skyrocketed on that most important smartphone shopping day of the year. A study performed by Unbound Commerce regarding the mobile commerce retail sales from Cyber Monday has shown increases of over 400 percent among more than 360 top retailers, and that the majority of the visits that were made to these sites were from new customers. These numbers have just been released regarding the aggregate transactions that were made. Among the retailers who use the integrated mobile commerce platform from Unbound, the total revenue spiked by 410…
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