The world of mobile marketing is getting a little more exciting as Freya, UK based makers of lingerie, unveils their new outdoor marketing campaign. The outdoor campaign was developed by Rees Bradley Hepburn, a prominent advertising agency in the UK. The agency has had success with using QR codes in the past and opted to use the barcodes in Freya’s campaign, believing that the interactivity of the codes will make the campaign more engaging. Freya is yet another British company that has adopted the use of QR codes as smart…
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Super Creative QR Code Renegade Art Installation
It is becoming more apparent that QR codes are not exclusive to the business world. Several hundred origami cranes and paper cubes were found to adorn the trees in the courtyard of the Denver Art Museum in Denver, Colorado. In what is being called a “guerilla art installation,” each of these paper displays features a QR code. When scanned, the codes would resolve to the American Red Cross website, encouraging viewers to make donations to aid the victims of the recent tsunami disaster in Japan. The display was taken down…
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