Deciding between web apps and native apps for an m-commerce strategy

Mobile Website vs Mobile App

Though mobile commerce still hasn’t reached levels that are anywhere near what e-commerce has achieved so far, this year has shown that there is tremendous potential in m-commerce but that the surface of it has barely been scratched. Large online businesses from Amazon to eBay are funneling billions of dollars every year into their mobile commerce efforts, including mobile websites and apps. Research conducted by Performics, a marketing firm, showed that 49 percent of individuals who use the mobile web heavily have already made at least one purchase using their…

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Tools for mobile publishing released by Google

Google

The king of the search engines, Google, has unveiled yet another line of products; this time focusing on mobile technology, including a mobile publishing option that allows brands to better optimize their sites so that users of mobile devices will be able to view them properly. The new service has been named the Google Sites Mobile Landing Page, and, according to its representatives, will allow any website owner to “create a mobile site in minutes, not days.” Moreover, its users don’t need to have “any coding experience”. The service is…

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