Desktop ads hit harder by pandemic than mobile advertising

Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

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Fraggle Rock reboot shot in creators’ homes using iPhones

Fraggle Rock Rock On - Apple TV YouTube

Producers of the new Apple TV+ series of mini-episodes stuck to the “Safer at Home” guidelines. The producers of the new Fraggle Rock: Rock On! mini-episode series were recorded in the midst of the COVID-19 pandemic but stuck to the “Safer at Home” guidelines and indeed remained home. Still, they were able to put together the show in time for the release the first of the mini-episodes. The free Fraggle Rock episodes will be released on Tuesdays and will feature all the original Muppets from the series, including Gobo, Boober,…

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WhatsApp message forwarding limited to slow COVID-19 misinformation spread

WhatsApp Message Forwarding - WhatsApp app icon

Facebook has taken yet another effort to try to stop people from pushing inaccurate coronavirus info. WhatsApp message forwarding has been further limited as a part of a broader effort to slow the spread of coronavirus misinformation. This is another sign of a tech company taking advanced measures to halt false info from being shared. By shrinking the capacity for Facebook-owned WhatsApp message forwarding, it means that misinformation won’t be able to go as far and cannot move as fast. This is the latest of Facebook’s efforts to try to…

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Google location data for 131 countries published in coronavirus lockdown reports

Google location data - Report

Alphabet Inc. provided the data in order to help determine whether lockdowns are working. At the end of last week, Alphabet Inc. published Google location data reports for 131 countries to help show whether visits to workplaces, parks and shops had reduced throughout March. That was the month in which many governments issued stay-at-home orders to their populations to help slow the spread of COVID-19. This analysis from billions of individual phones is the largest available public dataset. The Google location data analysis provides health authorities with the largest available…

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Portable health gadgets find their way into the spotlight due to COVID-19

dirty phone clean gadgets

Devices to monitor health and clean our electronics have been flying off the shelves due to coronavirus. Portable health gadgets that can help us to understand how well we are and that help to disinfect our favorite electronics have become quite the hot commodity due to the COVID-19 novel coronavirus pandemic. Medical experts are recommending that we take care to clean and disinfect our electronics. Regularly washing our hands throughout the day – and particularly before touching our eyes, nose or mouth, before and after eating, and after using the…

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