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Amex uses mobile partnership with foursquare to boost consumer loyalty

06/27/2011 Jesse Collins

American Express has partnered up with foursquare to provide their cardholders with exclusive shopping offers by way of their mobile devices, for Sports Authority, H&M, and Union Square Hospitality Group. This agreement will permit Amex cardholders to connect their credit cards with their foursquare accounts so that they can obtain and redeem specials from these merchants. It will also provide consumers with the ability to redeem the offers that they have received, without the requirement for special codes or coupons, nor by needing to show the mobile device once they…

Google gets into the social media game

04/12/2011 Jesse Collins

It looks like Google is growing again. The internet giant is ready to expand its social and mobile presence to give big hitters like Facebook and Groupon a little competition. Google’s friend finder “Latitude,” got ‘check-in’ capabilities and perks. Additionally, Google ‘places’ enhanced its program to add hotpot; a place for users to recommend and share services and products they have personal experience with. Since Google was started in 1996, their mission statement hasn’t changed. The company mission was, “to organize the world’s information and make it universally accessible and…