It is joining the ranks of social media and paid search in its use for smartphones and tablets. The latest Digital Index report from Adobe Systems Inc. has revealed that paid search is experiencing a sudden increase and that it is mobile marketing for smartphones and tablets, as well as social media that are behind it. An area that marketers and analysts had once thought was on the way out is booming back in. The recently released report performed an analysis of the overall advertising industry throughout the third quarter…
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