Mobile user acquisition costs fall thanks to smartphone shoppers

sms marketing Mobile user acquisition costs

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition Trends and Benchmarks 2017.” The report was published by Liftoff, a mobile app…

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