Study shows that while mobile is the way of the future, marketers are not yet ready

Mobile Markerters

Though it’s evident that smartphones are a form of technology that is increasing rapidly in popularity and that this medium is a cutting edge marketing platform, experts are warning brands not to underestimate it. Coremetrics released a whitepaper that detailed some interesting data that indicated the importance of entering into the mobile marketing world for marketers. It included the results of a survey of 250 marketers, among whom more than 80 percent stated that they believed that the return on investment from the user of mobile marketing would be measurably…

Read More