The company was found to have abused its access to personal data for direct marketing purposes. A privacy regulator in the United Kingdom has fined a QR code provider for having abused the access it had to personal data so that it could use it for direct marketing, which it did at the peak of the pandemic. The Information Commissioner’s Office issued the £8000 fine to the firm called Tested.me. The Information Commissioner’s Office (ICO) issued a notice in which it explained that Tested.me from St Albans was fined £8000…
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NHS contact tracing app to use simple QR code scans
The new application is designed to reduce the need for physical contact while keeping track of public interactions. The long-awaited NHS contact tracing app has finally been unveiled for people in England and Wales to download. The goal is to use easy QR code scans to help keep on top of where exposures have occurred. This is the second version of the app, the first of which was originally tested on the Isle of Wight. Since the original test in May, the NHS contact tracing app has undergone two substantial…
Read MoreWoolworths QR code contact tracing strategy to reduce chance of COVID-19 spread
The grocery chain is also using mobile commerce tools to let customers book a shopping time. Woolworths has announced that it will start a pilot test of a QR code contact tracing strategy. It will also use its Rewards data where possible to help reduce the spread of COVID-19 among its shoppers. Customers can volunteer to take part in this tracing initiative by scanning a quick response code. To take part in Woolworth’s QR code contact tracing trial, customers will be offered the opportunity to scan a quick response barcode…
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