consumer trends 2011 Archives

Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

12/12/201112/12/2011 Stephanie Beck

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…

Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

10/13/201110/13/2011 Sam Lambert

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

OverstockArt.com announces its mobile website’s official launch

09/19/2011 Jorge Gonzalez

OverstockArt.com has announced that it has officially launched m.overstockArt.com, its new mobile website. This is the latest in the company’s moves to maintain its current position as a top site in the online home décor industry. With the addition of this new mobile site, customers of overstockArt.com are able to access the complete collection of over 60,000 decorative ceramic tiles and oil painting reproductions using their mobile devices with smaller screens. According to overstockArt.com’s CEO, David Sasson, the company was responding to statistics such as the July 2011 Nielson report,…

The four G’s of today’s market place

04/13/2011 Jennifer Goula

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…