Mobile payments haven’t yet caught on in the United Kingdom

London Mobile Payments

A recent survey showed that contactless has yet to be seen in a positive light by most people. Although smartphones are spreading like wildfire throughout the United Kingdom, the same cannot be said about mobile payments, regardless of significant efforts that had been made to boost their popularity throughout the Olympics in London. Only 17 percent of people in the U.K. feel that a “cashless future” could be a more convenient one. This information came from a report about the results of a survey performed in the U.K. by Bank…

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Poll gauges consumer interest in mobile commerce

Mobile Commerce Report 2013

17,000 consumers polled on their interest in mobile commerce systems Acxiom, a multichannel marketing services company, has released the results of an online poll in which more than 17,000 United Kingdom consumers participated in. The poll focuses on the level of interest consumers have in mobile commerce. In the UK, mobile commerce is becoming more popular, with a growing number of retail brands moving to adopt NFC technology and mobile commerce systems. While companies have shown an obvious interest in mobile commerce, consumers have been torn on the issue, with…

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SMS marketing faces a challenging future

SMS Marketing

Frustrated consumers are becoming immune to many SMS marketing techniques… due to spamming and other overuse techniques – leading marketers who use this method to wonder what the future holds for this type of market communication. Though SMS marketing has not been around for a long time when compared with other forms of advertising, branding, and promotions, it has rapidly come to the point that consumers are frustrated with it and are no longer paying attention to a large percentage of the messages that they receive. Due to spamming and…

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