Tag: consumer survey 2011

Global Consumer Survey shows mobile commerce is taking off

Jesse Collins
Global M-Commerce qr codes

The MEF Global Consumer Survey has shown that cellular phone users around the world are accepting mobile commerce and mobile content. North America has a moderate position in the world of global purchasing, as 38 percent of the study’s participants from this area claimed to have paid for purchases within the last half year using their mobile network operator. Also determined by the survey, was that 41 percent of consumers are using the mobile web, 11 percent use retailer mobile storefronts, and 9 percent use social media pages as purchase…

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Consumer opinion weighs heavy on NFC success

Stephen Vagus
Mobile Consumers

NFC technology may be on the verge of causing yet another revolution in the mobile market. Contactless payments are a popular use of the technology, but its capabilities do not stop there. Google recently announced their new Google Wallet project, which seeks to leverage NFC technology for payments while storing user’s financial data within a mobile device. Citigroup, MasterCard and Sprint Nextel also have similar products planned for the future. There have been some concerns about security, however, as mobile devices are often the targets of cybercrime. Despite doubts regarding…

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