A report released from Oracle called “Cross-Channel Commerce: The Consumer View”, has shown the results of a survey that includes over 2,000 participating American and Canadian consumers who revealed their behaviors and expectations for online, mobile, and in-store shopping. According to the report’s findings: • It has become the standard for shopping to occur over multiple channels. In fact, 54 percent of the respondents use two or more channels as a regular behavior before they buy a product or service. • Consumers expect all channels to provide a consistent shopping…
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