Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies to varying degrees of success. By using QR codes, Constant Contact believes that businesses will…
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Constant Contact takes on mobile marketing to an entirely new degree
Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…
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