comscore mobile commerce Archives

Mobile commerce is taking a larger share of online shopping

10/11/201310/08/2013 Jesse Collins

Purchasing and making buying decisions over smartphones and tablets is becoming increasingly common. According to the latest study results issued by comScore and The Partnering Group based on data collected and analyzed since June, 55 percent of all online shopping began with mobile commerce over a smartphone or tablet in some way. The findings underscore the way in which shopping is heading in an increasingly small screen direction. The results of the data analysis has underscored the importance of mobile commerce and that the world is moving increasingly in that…

Mobile commerce predicted to reach $25 billion in 2013

09/04/201309/02/2013 Jesse Collins

The boom of smartphone and tablet based shopping is here and it is predicted to sail this year. In the first half of 2013, comScore recorded mobile commerce sales as having reached $10 billion in the United States, alone, and that firm’s latest survey data is now suggesting that by the end of this year, that figure could rise to exceed $25 billion. Last year by the halfway point, the sales over smartphones and tablets had been at $8.3 billion. For the entire year of 2012, mobile commerce brought in…

Report shows mobile commerce trumps PC e-commerce

09/02/201308/31/2013 Stephen Vagus

Mobile trends Commerce Apps on smartphone

Mobile commerce outshines PC comScore, a leading market research firm, has released a new report that sheds some light on mobile shopping and consumer preferences. The report shows that mobile commerce is beginning to gain momentum among consumers. These consumers are beginning to favor shopping via their mobile devices over going to traditional stores. Moreover, more consumers are beginning to use their mobile devices for shopping than their PCs. The report from comScore suggests that as many as a third of all traffic to e-commerce sites is coming from mobile…