Nielsen has released its mobile data for the third quarter of 2011, which shows that among American mobile subscribers, smartphone penetration has reached a proportion of 44 percent. It is believed that this significant jump in the market share has been spurred by the adoption of the devices by individuals between the ages of 18 and 34 years. This statistic is over double the figure from two years ago, when penetration had reached only 18 percent, and it aligns well with the predictions that Nielsen had made when it said…
Read MoreTag: comScore data
The use of QR codes is still increasing
comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…
Read MoreAndroid leads the way as mobile connections soar
According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…
Read More