That said, 76 percent of smartphone users would consider shopping on their devices during the commute. A recent Ipsos poll that was commissioned by PayPal has determined that more than one in every 10 commuters have already engaged in mobile shopping during their commute; an activity that has been nicknamed “commuter commerce.” The survey found that there are a wide range of reasons commuters are using their mobile devices. What the Ipsos research showed was that 67 percent of commuters are using their smartphones for texting, but 44 percent are…
Read More