common mistakes in mobile marketing Archives

Action needs to be taken to save the QR code

01/07/2012 Jennifer Goula

QR codes may be widely recognized in the mobile marketing world as having a tremendous amount of potential – the majority of which hasn’t even been identified yet – but at the same time, the future of these two dimensional barcodes is becoming shaky, and it may only continue to decline unless the right action is taken to rescue them. Over the last few years, QR codes have made some headway into popularity, including the use by large corporations such as Google, which is highly involved in mobile. However, the…

Ensogo daily deals service begins Bangkok QR code campaign

12/21/2011 Jorge Gonzalez

Ensogo, the largest daily deal site in Thailand (acquired by Living Social earlier this year for an amount that has not yet been disclosed) has announced the launch of their new billboard campaign in Bangkok which uses QR codes. The ads can be found at Thonglor BTS station, which is a location favored by the jet-set in the city. The boards are nothing more than a number of QR codes that promote luxury product and service deal promotions, such as those for golf clubs, vacations, etc. This is quite the…