Quick response codes are being applauded by marketers on an increasing basis, due to cost effectiveness. When it comes to use as a part of a mobile marketing strategy, QR codes have had a rough start, as marketers have struggled to be able to determine how exactly to get the most out of this very inexpensive method of adding virtually limitless digital content to print ads and product packaging. While many companies have seen considerable success with their barcodes, these results are inconsistent. The appeal for QR codes is considerable,…
Read MoreQR codes are placed under the spotlight by Columbia Marketing
