Coca Cola qr code Archives

This holiday season will include QR codes

11/16/201111/16/2011 Stephanie Beck

Though marketers are still discovering how to take advantage of everything that QR codes have to offer, it has become clear that there is a great deal of value that can be obtained from their use, and that they will be an integral part of the holiday marketing season. Mobile marketers have shown that this technique has moved well beyond a fad and is a solid marketing trend, which creative minds are applying in useful and innovative new ways. What they have found is that when used properly, the opportunity…

Coca-Cola takes charge of conservation with the help of QR codes

11/14/201103/20/2017 Stephen Vagus

Coca-Cola has launched their very first QR code campaign. The company has long been a fan of mobile technology but has been slow to adopt QR codes due to uncertainty regarding how popular they would be with consumers. While consumers are still quite unfamiliar with the codes, more people are growing accustomed to the black and white barcodes. Coca-Cola is partnering with the World Wildlife Fund for this campaign, hoping to help increase awareness of environmental issues. The codes will appear on Coca-Cola cups distributed at 7-Eleven stores throughout the…