Getting to know the basics of mobile analytics

Mobile Marketing Analytics

As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…

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Latest MobileSTAT from Jumptap shows boost in mobile call-to-action marketing

How to Mobile Marketing Info

Jumptap’s experts on mobile ads have revealed the results of its most recent MobileSTAT report (which stands for Simple Targeting & Audience Trends), that shows that there is a change toward call-to action techniques in the latest mobile ads.  The data was collected throughout May 2011, and it showed that it is common for mobile ads to be designed in order to create a call to action.  The actual number of action-focused campaigns was 34 percent.  The types of performance they encouraged included downloading or initiating a call, instead of…

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