christmas shopping trends Archives

Mobile shopping on Christmas Day rose by 20.4 percent

12/30/201412/27/2014 Julie Campbell

Sales as a whole on that specific day of the year increased by 8.3 percent over the same day in 2013. The Digital Analytics Benchmark Hub at IBM has now released statistics that indicate that Christmas Day was a big time for mobile shopping, this year, despite the success that was seen in terms of growth in overall purchases throughout the holiday season. On that day, online sales as a whole saw a healthy increase of 8.3 percent over the figure seen in 2013. That said, the online commerce traffic…

IBM analytics forecast hot holiday shopping season over mobile devices

11/07/2011 Stephanie Beck

IBM has used its extensive resources for analytics to determine that the 2011 holiday shopping season will boom with more use of mobile devices to make purchases over retail sites than ever before. The company has forecasted that throughout the heat of the November holiday shopping season, a never before seen 15 percent of Americans will be using a mobile device to visit a retailer’s website. These findings were based on IBM’s use of cloud analytics from its range of analytics solutions. The IBM Coremetrics Benchmark data indicated that there…

Tablets encourage users to make a purchase

10/01/201110/01/2011 Julie Campbell

A number of newly upgraded e-readers and tablets have now become available to consumers and the users of these devices are proving to be dedicated shoppers; a fact that is not escaping many retailers. As the base models of each of the different devices begin to offer consumers a growing number of shopping-friendly features, retailers are beginning to place their holiday shopping focus on tablets this holiday season, much more than they ever have before. This is because the conversion rate – that is, the number of shoppers who actually…