christmas mobile commerce Archives

Holiday mobile commerce will play a leading role for Americans

11/25/201611/23/2016 Jennifer Goula

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

Mobile commerce on Christmas Day was led by smartphones

12/31/201312/28/2013 John Montgallo

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

Christmas m-commerce is to be three times bigger than last year

12/13/201312/10/2013 Jesse Collins

Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…

Mobile commerce expected to be huge holiday retail driver

08/08/201308/05/2013 Sam Lambert

The 2013 holiday shopping season will see smartphones and tablets as a major channel. A research team at a personalized consumer experience solutions provider called Baynote have just released the results of their first annual Holiday Predictions survey to reveal their forecast for drivers during that shopping season, such as mobile commerce. What they determined was that smartphones and tablets would play a very important role this year. The Baynote online and mobile commerce survey was performed in conjunction with an e-tailing group. Its findings indicated that retailers have cautious…

Mobile commerce is speeding up and nearing $1 trillion

12/26/2012 Jennifer Goula

Even as this level is approached, mcommerce continues to grow at an increasing rate. With every new holiday season, a new shopping trend is identified, and mobile commerce was by far the top player in this year’s most important factors that were used by both companies and especially by consumers. On Black Friday, many consumers preferred to stay home and shop for sales from smartphones and tablets. This allowed them to comparison shop more effectively, and to avoid the lineups and crowds that are synonymous with the day. This continued…