Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…
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M-commerce set for massive Christmas shopping success in UK
New research from NetSuite has shown mobile commerce will be a key factor in holiday shopping. An m-commerce study commissioned by NetSuite Inc. has revealed that nearly one quarter of consumers intend to spend a larger amount of money this year on their Christmas shopping than they did three years ago. It also indicated that many would be using mobile devices to help to make their purchases. The research indicated that m-commerce will be playing a vital role in driving holiday sales throughout the Christmas shopping season in the United…
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