chocolate mobile marketing Archives

Mobile marketing agreement reached between Google and Mondelez

06/05/201306/02/2013 Jorge Gonzalez

The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it will entail a number of different parts of this broad category, including…

Mobile marketing campaign launched by Lindt

10/31/201210/31/2012 Sam Lambert

The effort has been made by the chocolatier to help to boost sales. Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers today. They have also recognized that this is one of the most important methods for influencing purchasing decisions. The premium chocolate brand intends to use a series of different mobile marketing techniques in order to help boost their…