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Chipotle trials artificial intelligence solutions to streamline operations

09/30/202209/29/2022 John Montgallo

Artificial intelligence - Chipotle Mexican Grill

The fast-food chain has been aiming to improve employee efficiency through enhanced training. Eight Southern Californian Chipotle Mexican Grill restaurants have started testing the PreciTaste artificial intelligence kitchen management system. The idea behind the system is “demand-based cooking and ingredient preparation forecasts.” The artificial intelligence system employs machine learning to monitor real-time ingredient levels. It alerts employees with respect to the amount of preparation and cooking that are required and notifies them regarding when they should begin cooking. In this way, the system is intended to not only optimize throughput…

Fast-service food and beverage industries embrace mobile commerce

02/11/201602/09/2016 Stephen Vagus

Companies are beginning to cater to the demand for mobile commerce support More companies in the fast-service food and beverage industries are becoming involved in mobile commerce, following the example set by Starbucks, which has found significant success in the mobile sector. These companies have taken note of the growing demand for mobile services coming from consumers and are beginning to support mobile payments. Starbucks has established a lead in supporting these payments, but the gap between the company and its competitors is beginning to close. Several companies are beginning…

Mobile marketing campaign success at Chipotle

08/08/201308/05/2013 Jorge Gonzalez

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments of online puzzles for the opportunity to win twenty years of Chipotle…