Mobile marketing is struggling in the largest wireless market in the world

China Mobile Commerce

China is not experiencing the success that it should from its smartphone consumers. As the largest smartphone marketplace in the world, it is easy to expect that mobile marketing should be taking off in China more than any other nation, but this is not the case. Government Statistics have shown that there are over one billion cell phone users in the country this year. Moreover Chinese consumers use their devices heavily. They are not simply seen as modes of communication, but are also used for product research, price comparison, shopping,…

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iResearch study shows 2011 will experience 76 percent increase in mobile payments

Mobile Payments

Mobile payments – where purchases can be made through a smartphone or tablet – are becoming much more popular, especially as 3G networks have become popular in the massive Chinese mobile marketplace. Over the last year, the growth of the use of mobile phone payments has been explosive, and an even greater increase is on the cusp of occurring. Several telecommunication operators and banks in China have had representatives discuss the opportunity presented by mobile payments. China Mobile president, Wang Jianzhou, has stated that the current cooperation of the company…

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