China is not experiencing the success that it should from its smartphone consumers. As the largest smartphone marketplace in the world, it is easy to expect that mobile marketing should be taking off in China more than any other nation, but this is not the case. Government Statistics have shown that there are over one billion cell phone users in the country this year. Moreover Chinese consumers use their devices heavily. They are not simply seen as modes of communication, but are also used for product research, price comparison, shopping,…
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