chinese mobile market Archives

Starbucks mobile payments to launch in China

07/15/201607/13/2016 Jennifer Goula

The coffee giant has finally announced its intentions to expand its smartphone based experience in China. The Seattle-based coffee giant will finally be launching its Starbucks mobile payments in China. This expansion of its digital features has been long anticipated within that tremendous market. This will make it possible for customers to pay for orders using their smartphones. They will also be able to collect My Starbucks Rewards. The company announced the availability of this mobile commerce experience for over 2,200 Chinese locations. In a press release, Starbucks China president,…

The Chinese strategy for mobile marketing to a targeted audience

04/06/201204/05/2012 L. Green

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…