Mobile marketing in China to see large transformation through JD.com, Tencent partnership

mobile marketing trends asia pacific

The two giants are going to look for new ways to use their big data resources for brand recognition building. Giants Tencent Holdings Limited and JD.com Ltd have now joined into a partnership that they have jointly announced as one that is meant to help to change the way mobile marketing occurs in China when it comes to the e-commerce ecosystem. The goal of the deal between the two companies is to offer innovative new smartphone advertising solutions. The announcement pointed out that JD.com and Tencent intend to have the…

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Mobile marketing is struggling in the largest wireless market in the world

China Mobile Commerce

China is not experiencing the success that it should from its smartphone consumers. As the largest smartphone marketplace in the world, it is easy to expect that mobile marketing should be taking off in China more than any other nation, but this is not the case. Government Statistics have shown that there are over one billion cell phone users in the country this year. Moreover Chinese consumers use their devices heavily. They are not simply seen as modes of communication, but are also used for product research, price comparison, shopping,…

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