Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing

The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, the campaign not only met its goal, but greatly exceeded it. The original intention of the Cheerios social media marketing campaign was the distribute 100 million wildflower seeds.…

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