Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…

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